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The adjective omnichannel is used to refer to "a type of retail1 which integrates the different methods of shopping available to consumers", e.g. online, in a physical shop, or by phone.
Omnichannel(全渠道的)是形容词,指“一种综合了多种顾客购物手段的零售形式”,如网络、实体店、电话零售。
The word comes from the combination of omni- ('all') and channel. A similar term with a different meaning is multichannel, which refers to something that 'employs or possesses many television or communications channels.
该词由omni-(意为“所有、全部”)和channel(渠道)合并而成。“multichannel”与之类似,但意思不同,这个术语是指“运用或占有多种不同的电视或通信渠道”。
1 retail
v./n.零售;adv.以零售价格
参考例句:
In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。
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